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#34 "Dreams of having his product on the shelves of the surf stores"

If you have not heard of Pura Vida, you might be living under a rock. These string bracelets are basically taking over the world and every wrist in my high school. It seems like every one of my friends can fill up their entire arm with these bracelets! My most recent Grounds of Change interview was with the founder, Griffin Thall. The story is just as awesome as these bracelets- check it out https://www.puravidabracelets.com/!


As a teenager, Griffin was super energetic and social. He always wanted to be doing something. He loved surfing and would surf anytime he could- whether it was during the lunch break or right after school. As a surfer, he was a consistent visitor to local surf shops. He loved the brands and dreamed about having his own product on the shelves one day.


Skip ahead a few years where you would find Griffin still dreaming and still surfing. He went to Costa Rica with his friend Paul for a surfing and adventure trip. While on the trip, they came across two artisans named Jorge and Joaquin whose colorful string bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages, living with their family in a single room with three beds. Desperate to find some way to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them. 


After that trip, Griffin and Paul partnered with Jorge, Joaquin, and other Costa Rican artisans to create these handcrafted bracelets in different color combos. They started with those four hundred bracelets in their hometown and took it to a worldwide movement with millions of bracelets sold every year. 


Pura Vida has not stopped helping the world. They support more than 800 artisans in not only Costa Rica, but El Salvador, India and more. Additionally, they have the Charity Bracelet collection. They have partnered with over 175 charities and donated nearly $2.2 million to causes important to their customers.


As a high schooler, Griffin had dreams of having his product on the shelves of the surf stores he passed on the way to the ocean. He never lost that dream. Now, over 4,000 stores worldwide carry his brand. 


So, what can we learn from Griffin? Well, he grew up riding the waves. Pura Vida now rides the same waves, from artisans to charities to those surf shop shelves. Pura Vida means pure life in Spanish, and Griffin is a pure example of living out this lifestyle. He notices life's bright sunshine moments such as meeting Jorge and Joaquin. 


Keep surfing until you find your bright sunshine moment. You will find your dreams and you will change the world!



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